The existing Sun Moon Rising was branded in a simple and minimal direction that lacked a cohesive identity. The packaging fails to mirror the content and language of the game, and its targeted audience. In addition, the social media and web design was not exciting, and failed to display any form of marketing to the audience. Lastly, the original game instructions were disorganized and unclear without visuals.

For a game that is based on personality, we felt that the brand should reflect more on the uniqueness of each zodiac sign. Using beautiful photography paired with elegant typefaces, we kept the simplicity in an elevated way. In addition, we implemented a visual way for the user to learn how to play the game on the website.